An ad campaign that does the talking.
The Insight
Our print and digital adverts were starting to look stale, outdated and made it difficult to communicate our clear point of difference compared to competitors in the industry. To compete for advertising space and to increase the value of spend, we needed to freshen up our adverts.
The Idea
Using the customer insights from a recent survey, I found that establishing the right relationship and having accurate designs of the product solution were of great importance to the customer and were also two variables we had the most control of.
Furthermore, in this industry, word of mouth is the strongest form of marketing and influencing other customers.
Combining these insights, I created 'In their own words' - an advertising campaign that would showcase our customers, their projects, but would also feature testimonials as to why they chose to work with us.
We knew our brand provided high-quality solutions and service, but we wanted our customers to believe this through genuine, honest feedback.
The Impact
The integrated advertising campaign went live across our print, digital and social channels.
With embedded QR codes, we're hoping to get more insights from our print adverts, a medium that was previously difficult to track.
We've received positive feedback from every customer on every single advert, some even requesting a copy of the advert for them to frame.