About
With over nine years in the marketing field, I'm experienced in planning and delivering multi-channel campaigns, from strategy to the creative process to implementation.
I’m passionate about purpose-driven marketing, using insights to shape messages and narratives that create impact and a connection with the target audience. In my current role as the Content Strategy Team Lead for a B2B brand in the construction industry, I’m responsible for content creation across a range of online and offline channels. The more integrated the communication, the greater the impact of the message.
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Strategy
Whether it's piecing insights about our customers together or selecting the right channels for marketing communications, I know the impact a clearly outlined strategy has on results.
Any strategy I create always starts with the question 'why' to establish the purpose and value behind what we are doing, enabling measurable goals to be established.
Copywriting
Used correctly, words can be powerful and provide the foundation for all content. From writing product copy for over 200+ products to producing long form content to creating compelling taglines for adverts, I have years of experience when it comes to crafting the right message.
Social & Digital Content
Consistent, current and conversational – I’ve applied these three principles to grow our social channels and boost engagement.
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Whether it’s a snappy project summary or descriptive how-we-did its, I make sure the stories we tell across our social channels bring our brand and partnerships to life. As a result, our Linkedin platform has grown by an average of 20% month on month.
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Combining user behaviour with keyword research and implementation, we’re on a journey to improving our visibility and relevance on Google organically. My role involves simplifying the consumer’s journey through compelling and clear web copy. I also produce regular blog content to create value and guide our target audience. As such, average user sessions tripled in comparison to the previous year.
Video
It starts with a creative spark, guided by a thorough brief, documented through a storyboard and the making of a captivating video is in motion. I’ve worked with agencies and in-house editors to create video content that pushes the boundaries of creativity to keep our target audience watching until the end.
Adverts
With word-of-mouth being one of the most powerful ways to attract new customers, I felt it was important to get our message across through genuine feedback from our existing customers - feedback that was capable of influencing others in similar scenarios.​ From the copy to the project backdrops and subtle hints of our company branding, I’ve made sure that our adverts resonate and represent what our customers really care about.
